Case Study: Xuzhou Yingtu Glass Co., Ltd. & a Luxury Brand Collaboration

Xuzhou Yingtu Glass Co., Ltd. once partnered with a renowned European luxury brand to launch a co-branded series of handcrafted crystal wine glasses.

The collection centered on the brand’s iconic Art Nouveau design philosophy, integrating natural vine and floral motifs with Yingtu’s lead-free crystal craftsmanship.

Using ultra-thin blowing technology, the glasses achieved a light transmittance of over 92%, balancing structural strength with a "paper-thin" wall aesthetic.

Design Features

Shape: The wine glass boasts an elegant and slender silhouette with smooth curves, expanding gradually from the base to the rim. Its minimalist yet aesthetic lines perfectly showcase the wine’s color and fluidity.

Pattern: The body features a delicate Venetian spiral pattern, adding depth and dimension. This design creates unique light refractions, making

the glass shimmer and stand out.

Details: The stem is slim, stable, and seamlessly connected to the bowl, ensuring a comfortable grip and balanced hold. The base is meticulously polished, flat, and smooth, embossed with the luxury brand’s exclusive logo—subtle yet opulent.

Material Selection

Crafted from high-quality crystal glass, renowned for its exceptional transparency and luster, which enhances the wine’s vibrancy. The glass’s high hardness resists scratching, ensuring long-term durability.
Craftsmanship

Hand-Blown: Each glass is hand-blown by master artisans using traditional techniques, making every piece unique with inherent artistic value.

The thin, uniform walls optimize the wine’s aroma and temperature transmission.

Fine Polishing: Post-blown, the glass undergoes multiple polishing stages to ensure a flawlessly smooth surface on the body, stem, and base. The edges are rounded for a comfortable drinking experience.

Precision Cutting: Complex patterns like the Venetian spiral are achieved through precise cutting, ensuring uniform depth, width, and clarity in every line—testament to superior craftsmanship.

Market Impact

 

 

 

Brand Premium & Sales Growth
Priced 280% higher than Yingtu’s regular high-end products, 60% of the inventory sold out during the pre-sale period. During the collaboration, Yingtu’s overseas high-end market sales increased by 127% year-on-year, with the European market share rising from 18% to 35%.

 

Craftsmanship Integration
The luxury brand’s design team collaborated with Yingtu’s artisans to develop the patented "cold-engraving hot-plating" technique. This involved embedding micron-level pure gold plating inside the cup rim, enhancing impact resistance while creating a "golden rim reflection" through light refraction.

 

Each glass required a 45-day production cycle, three times longer than standard products.